Going further

How could I make my magazine big, better than others and most of all market it to the extent that it could be as famous and popular as other magazines? After all the popularity of a magazine does not just depend on the contexts in which it includes although does play a bit part in it. Thinking about how I would interpret synergy within the product below I have listed a variety of ways in which I could market my product and make it "BIG" and increase sales.




1)Social networking sites





Facebook


  • I could get Facebook to sponsor my product, promoting advertisement on one of the most successful and popular social networking sites.
  • Design a Facebook page, when people can keep up to date on upcoming stories and new releases of the magazine, while also providing discounts. 
Myspace


Another way of attracting audiences is through Myspace. This allows you to connect with a variety of people and also let people keep up to date on events, offers and exclusives. 


Myspace allows socializing, connectivity and advertisement. All benefiting the distribution process within a magazine.







Twitter

Twitter is just like any other social networking site but simpler. It consists of a timeline where people post quick sentences about "What they're doing" and general updates.

To advertise and distribute the product more effectively Blast! could create their own twitter page, just like Kerrang! has done on the image to the left.




2) Radio

A fine example of how a magazine has turned into a huge form of synergy would be Kerrang. It does not only have it's own magazine but also a radio station. Blast! magazine could form a radio station that plays the genre of music in which the magazine is based around, this making the name of Blast! larger.


3) Websites
Even-though social networking sites are similar to websites, a website can create a larger scale of information and a variety of images, stories and pages - similar to an online magazine. By creating a Blast! website it involves the audience and readers to the wonderful world of the internet, which a mass amount of people all over the world can have access to, therefore the even if people in other companies don't have easy access to the magazine they can "go online" and read all about it. 

Examples of magazine websites: 
4) SYNERGY!
Although all of the above ideas on how to "go further" with my product and distribute it to a wider audience, there is also the option of coming together with other companies and organisations to help aid the popularity of my magazine. This can be done by giving free vouchers away